Citroën
Putting ‘You’ into SUV

Campaign development / Copywriting / Art Direction & Design

A campaign idea that plays on the vehicle’s key features of personalisation and versatility to launch the new Citroen C3 Aircross SUV in New Zealand market. The typographic execution tells the story of customisation in a way that’s relevant to the local audience while keeping within the clean, restrained parameters of the global brand.

Rollout included: Press Ads, Billboards, Dealer Point of Sale, Vehicle graphics, Digital and Social campaign, Custom Configurator Microsite, TV and Radio Ads.